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6 Differences Within Marketing Automation Systems

Marketing Automation 6 Differences Within Marketing Automation SystemsYears ago we wrote a blog post  titled “How to select a Marketing Automation System” which highlighted five things to consider when selecting a marketing automation system including support, the ability to create a simple email, visual campaigns, AB testing, and database campaign integration. Both systems and marketers evolved since then and while the above mentioned features are still important they are no longer as different as they used to be.

The most popular systems such as Elqoua, Marketo, Pardot, Act-On, and Hubspot are all offering comparable features when it comes to creating simple email campaigns. These system providers realized that most marketers spend a lot of time creating emails and drip campaigns hence most of these vendors perfected the features that are necessary for this purpose. While there are some differences on how they achieve the end result, marketers would be able to manage these activities with either one. So what are the differences between these systems? Read more

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What is Marketing Automation & Why Would You Need it?

marketing automation What is Marketing Automation & Why Would You Need it?Marketing automation is both a tool for increasing operational efficiency and a tool for driving revenue. It is about automating the routine and repeatable tasks associated with lead management, lead nurturing, lead scoring, and creating and maintaining a marketing lead database. Marketing automation systems were developed to provide solutions to market changes. As organizations noticed that sales cycles became longer, margins were eroding, and sales had less time to “nurture” their prospects they were looking to marketing to take on some of the nurturing activities. Read more

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