eMarketer predicts that 4.55 billion people will be using a mobile phone in 2014 and mobile phone usage will continue to rapidly increase until 2017. According to Econsultancy 62% of emails are already being opened on mobile phones. As such, email marketing is changing and in addition to optimizing emails for desktops, web browsers, and email clients, marketers will have to start optimizing emails for mobile devices as well. Here are 10+ best practices including some new suggestions for mobile. Read more
But how do you do turn clicks into customers?
The following set of 10 conversion-boosting tips reveals how best to optimize your landing pages so that when people arrive to your site, they’ll be more likely to engage and make a purchase. Read more