Years ago we wrote a blog post titled “How to select a Marketing Automation System” which highlighted five things to consider when selecting a marketing automation system including support, the ability to create a simple email, visual campaigns, AB testing, and database campaign integration. Both systems and marketers evolved since then and while the above mentioned features are still important they are no longer as different as they used to be.
The most popular systems such as Elqoua, Marketo, Pardot, Act-On, and Hubspot are all offering comparable features when it comes to creating simple email campaigns. These system providers realized that most marketers spend a lot of time creating emails and drip campaigns hence most of these vendors perfected the features that are necessary for this purpose. While there are some differences on how they achieve the end result, marketers would be able to manage these activities with either one. So what are the differences between these systems? Read more