Linkblog

Are you confused about SEO?

You are not alone. This three letter simple word is not so simple. While one article states that submitting your company to directories is a good idea, another tells you it is not so. While some experts state linking and relevant link backs can help, some sites that rank quite high, limit their linkbacks to 30. Why, if it is a good thing?

And who within your organization should be responsible for SEO? Because of the various activities SEO involves a number of people who handle pieces of it. Most likely your webmaster or developer will not be writing blogs or conduct research regarding the organizations it would be best to link to and your marketing professionals would not manage codes for links or be able to clean your html code.

And even if you followed all the various recommendations there are no guarantees to get your company’s site to the first page of the search engines organically.

I am not an SEO expert by any means. I am a marketer who is trying to keep up with the latest and greatest and try to decide what worth my time. Would it give me measurable results if I spent hours on link building and blogging? Am I better off buying the front page spot through PPC or would blogging and link building give me longer term benefits?

I came to the conclusion that marketing activities are like diets. First they said low fat is the way to go then they said that Atkins with all of its fat will make me thin. But I concluded that what is really best for me is to eat everything in moderation. This is true for marketing activities as well. While I decided to do some SEO activities just in case by some miracle I can bit out the competition and maybe even generate some long term benefits, I will not write 50 blogs a day because my time spent elsewhere will add more revenue. When I am asked by fellow marketers how much SEO they should do I tell them not to be sucked into it. Marketers must show metrics and results and if you focus all of your energy on rankings you will neglect other important areas and most likely still won’t be able to show ROI, and which or how much of your SEO activities are responsible for prospects, opportunities, and customer conversions.