So you decided to give List Providers a try. You maybe turning to list brokers to get some butts in seats or generate some registrations for your demo or webinar. But you may have also figured out that there is not much of a difference between the conversion rates of an “event” lead versus a lead you purchased through a “list”. You may have also noticed that a good list can generate just as many leads and “closed won” opportunities to your organization as most events or online generated leads, while costing hundreds less per lead.

Good move! Marketing is a numbers game even if we do not want to think about it that way. That is why we are all tracking open rates, click rates, conversion rates, etc. That is why we are keep nurturing and scoring the leads we generated. Statistically speaking lists can be just as affective as any other lead generation activity. But to turn your lists into registrants and sales leads you will need to find a reputable list provider.

Lets see what you should look for:
• Is the company just a list broker or they work the database themselves? This is important because if they do not utilize their own database then they are not marking bounces and their records are stale and may contain many bad data. You need a list provider who is working their own database and have a dynamic database with new data going in and old and bad data moved out.
• You need a list provider who understands what makes a list good versus carnival. A good list provider will scrub your list to fit your marketing and sales needs rather than give you everything under the sun.
• You want a list that is checked for accuracy. When a broker wants to sell you millions of records than chances are that one third of it is outdated or carnival information generated from the web. You need unique records with unique email addresses that will not bounce back. They can only clean millions of records if they have the technology to check for accuracy and if they verified the records by working their data.
• Look for a list provider who will give you a guarantee. Some offer 75%, 80, or 90% guarantee, which means that if you get more than 10-25% bounces than they will replace the bounces for you. A good list provider offers 100% guarantee for the first 30 days you own the list. They would only do that if they are confident in their data. And they are only confident if they use the data and remove bad data from their database.
• Cost is important because to get the number of clicks, open and conversion rates you need thousands of targeted records. If the leads are a $1 each (even though it seems cheap) you are looking at a cost of $100K for 100K records. If a list is too cheap 1c to 10c than you are taking a chance that it is not guaranteed, that you will not get double checked records, most likely a large percentage will not be unique records, and with which you will have a very high bounce rate that will hurt your sender score. The best is somewhere in the middle from 20c-55cents per B2B records.

If you are looking for a reputable list provider than check us out at http://generationomarketing.com/ListsandDatabases.html . We offer B2B lists with 100% guarantee, we double check our B2B lists, we use our B2B database for lead generation campaigns for our clients, we collect B2B bounce backs from our clients and update our records thus have the latest information available, our B2B records are between 20-35 cents per records with a minimum 5,000 records purchase. With any questions or info on our Consumer Records B2C you can also contact us at 949 945-7862 or visit our store at http://store.generationomarketing.com/ and browse by profession or industry for pre packaged B2B lists.

If you have been tracking your lead generation activities then you probably noticed that there is not a substantial difference between the conversion rates of an “event” lead versus a lead you purchased through a “list”. Why is this? Why are leads you got from a tradeshow and paid thousands of dollars for would not be more qualified, convert better, or faster than an ordinary lead from a “list”?

If you think about it we all assume that the tradeshow organizer is attracting the type of leads we are looking for. When in fact all they do is target a certain industry or profession and tell them about the educational opportunities they may have during these events. These leads are not specific to your organization; they are specific to the tradeshow organizers’ target market.

We also assume that those attend an event are interested in your product or service since they attended an event that is related to your product or service. However the lead may have an interest in furthering their education through an event but most likely not attending to buy or learn about your product or service, or at least not immediately.

Which means that you would have to nurture your tradeshow leads the same way as you would nurture the leads you get form a list. And not only you have to nurture them but you would also have to harvest additional information about them since you are only getting limited contact info about your tradeshow lead.

If you find a good list broker they can generate a list for you that would be even more targeted than the event attendee list you would get from a tradeshow. They can give you 10-20 different attributes including employees, revenue, industry etc. so you would not have to spend the time harvesting this information. Once you have most of their attributes and your focused target audience, then you can provide educational materials to these leads that are specific to you and “talk” to the leads based on the information you already have.

Most list brokers guarantee their list to some extant and you can get records for cents instead of hundreds of dollars per record. If you interested in learning more about what a reputable quality list can do for your organization then contact us at lists@generationomarketing.com or at 949 945-7862 or visit us at http://generationomarketing.com/ListsandDatabases.html

Great new White Paper for Human Resources Professionals brought to you by Echosign.

In this short 3 page white paper you can learn how Citrix, the leading provider of virtual computing solutions, was able to speed up their recruitment process and improved their HR status change process.
"Ours was not an atypical challenge - we simply needed an easy and efficient way to get busy people to respond in a timely manner," - said Richard Berger, Sr. Director, HRIS, Citrix.

Download this white paper and see how everything Citrix measured in weeks now they measure in days! See how your organization could make a small change in your processes and rip benefits like Citrix did.

Read it today: www.generationomarketing.com/HREchoWhitePaper.html