I work for a B2B telephone lead generation organization. We've been in business for 10 years. Our expertise is in generating pre-qualified sales leads for companies in the high-tech, medical and retail market segments through outbound calling. We work with start-ups to market leaders throughout North America. The average cost per lead to our clients ranges between $150.00 to $275.00 per lead. Now, according to the article comments posted our cost per lead may appear to be on the high side. However, we define a lead as a Decision Maker, with a Need, Budget and Timeframe; not just the name and contact information of someone that may or may not be qualified for your offer. Also, our services provide the greatest ROI for your marketing dollar as the lead quality is greater than that of leads generated through SEO, Direct Mail, Email Blasts, Advertising and Tradeshows. So while you may pay slightly more per lead the true benefit is that you'll see more leads close and experience a greater return on your marketing dollar.

what is the best mixt of channels to use in
a BToB situation