Marketing to Millennials

millennials 300x300 Marketing to MillennialsMillennials or Generation Y has its common characteristics just like other generations. They are self-expressive and tech-savvy. Most Millennials grew up in an era of electronics overload with access to the internet and social media. Twenty percent of these young adults have at least one immigrant parent and they are the most ethnically diverse generation of all times. This makes them more tolerant and community minded than any other generation before them. Generation Y saw their parents slowly climbing the corporate ladder through hard work and had their lives turn up side down when their parents were laid off during the economic downturn. As such, Millennials do not wish to suffer the same faith and are making their own rules. Read more

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21 steps for creating a successful webinar

Webinar production 300x200 21 steps for creating a successful webinarThroughout the years we have assisted dozens of companies with their lead generation efforts. We generated leads through many different channels and evaluated them based on numbers and cost per leads, qualified leads, opportunities, and closed won deals. Consistently, we have seen that webinar leads performed well for most organizations. Read more

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What could B2C marketers learn from B2B marketers

B2B vs B2C 180x180 What could B2C marketers learn from B2B marketersSome experts believe that marketing to consumers as opposed to businesses are based on different motivating factors. The argument is based on the thought that consumers make purchasing decisions based on emotions while businesses making those decisions based on logic. This is one factor believed to be separating the marketing approaches for B2C and B2B. B2C marketers therefore are urged to use offers like coupons and discounts to create a need and desire for the product while B2B marketers are urged to build relationship and create a need for the features of the product. Read more

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Marketers beware of impressions – “shmimpressions”

digital advertising 180x180 Marketers beware of impressions   “shmimpressions”
An Association of National Advertisers and White Ops study estimates that digital marketers will lose $6.3 billion in advertising dollars in 2015. In addition to this loss various viewability studies warn that half of the ads digital marketers pay for are not even visible and the IAB reports that about 36% of the traffic to ads are fake. As such, U.S. digital marketers reportedly will spend $58.5 billion in 2015 half of which spent will be on what we call useless “shmimpressions”. What is even more disturbing is that there are no regulations, and the guidelines established by organizations such as the Internet Advertising Bureau can’t force publishers to clean up their acts. As such, some digital marketers continue spending their advertising dollars on ads that no one will ever see or provide a return on their marketing investment. Read more

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How Important is an Elevator Pitch? (Very, But Make Sure It’s in English)

img salesprofessional How Important is an Elevator Pitch?  (Very, But Make Sure It’s in English) Why spend time creating an ‘Elevator Pitch™’ if a more humble elevator pitch will more than suffice?

I once worked for a software company that had an excellent connectivity solution for enterprises with myriad systems to contend with, but failed for want of an Elevator Pitch. Or failed in large part due to an obsessive quest for the perfect Elevator Pitch.

Sound ridiculous? It’s a true story.

The SVP of Marketing was convinced that no real work could begin until the Elevator Pitch was nailed. He’d ask – rather convincingly – “How can we sell if we don’t know what it is that we sell?” Read more

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7 Ideas for Viral Marketing

ViralMarketing 7 Ideas for Viral MarketingFirst, let’s clarify what Viral Marketing is. Viral Marketing is buzz, word of mouse, word of blog! It is having other people tell your story that drives action. People can promote your organization and its products through your online content such as videos, ebooks, blogs, photos, graphics, and so on. What Viral Marketing is not is offers such as “get your free iPod!” or get “50% off”, or compensating people for blogging, or creating fake customer videos. Read more

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