What is an Ideal Cost Per Lead?

dreamstime s 35977090 What is an Ideal Cost Per Lead?Before we go any further we should probably discuss what we mean by lead. MarketingSherpa conducted a lead generation study in which 36% of the 1,915 organizations they surveyed stated that a qualified lead should cost less than $20 per lead.  But if we are talking about the top of the funnel then hardly any lead generation channel will bring in “qualified” leads. At best it will bring in a few qualified leads and leads that show some sort of interest. Most of the leads that are coming from the top of the funnel would need to be nurtured in order to become qualified. Read more

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How much do you need for lead generation activities? – Lead Calculator

orangecalculator 231x300 How much do you need for lead generation activities?    Lead CalculatorIt is the end of the year and companies are starting to plan and budget for next year. During these times our customers often ask us how much they should allocate for lead generation purposes in their budgets. In order to budget for lead generation activities the marketing department needs to know at the very least next year’s revenue goals, the average deal size, current CPL, average conversion rates and the number of existing nurturable records in their database. Then they should work backwards from the revenue goal. Read more

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Making a Business Case for Virtual Events

virtual Making a Business Case for Virtual Events Why should marketers consider virtual events? Because the benefits are endless; virtual events are innovative, engaging, exciting, dynamic and most of all cost effective. There is no travel cost, travel time, booth set up, giveaways, shipping, paper collaterals, and the month’s long logistics and management of an event to deal with. Virtual events can be set up within hours giving marketers the opportunity to create events quickly. Read more

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