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Welcome to our Resources page. Here you will find the latest marketing and sales information such as e-books, books, recorded webinars, articles, white papers, research reports and much more. To Download any of the collateral please click on the links located next to the descriptions. Check back often as we are adding new content and tools all the time.
Live Webinars
eClosing 
Your organization can get a contract signed within 42 minutes or less!!!!Come and learn how to speed up business processes and contract signature processes. Reduce the sales cycle and increase your revenue! Register Today
Quick Demos
Want to have access to over 20M records? 
Need low cost high quality leads? Need to find phone numbers and emails for your current records? Take a look at this quick demo to learn how you could achieve that. View Quick Demo
Straggling with records integrity? Need to improve your database overnight?
View this quick demo to learn how you could complete partial records, update incorrect records, flag dead records and eliminate duplicates almost instantly. View Quick Demo
Easy-to-use marketing automation
Whether you are a marketing professional looking for a do-it-yourself e-mail and web marketing service, or a marketing team that needs the greater sophistication of demand generation, lead qualification, website tracking and webinar management capabilities, you will find demo very valuable.
Recorded Webinars
Intelligent E-Mail Marketing AKA Marketing Automation
Companies are trying, but struggling to establish better marketing practices, and only a relatively small percentage of leads are actually attributed to marketing. Market conditions have changed and more and more companies are turning to marketing automation as a solution to resolve their problems. During this webinar you will learn:
What marketing automation is
Why companies are implementing it in a rapid pace
How it would benefit your organization as a whole
How marketing could improve efficiency
Integrate all marketing and sales processes on one platform
How you could better qualify and engage your prospects
Utilize intelligent email marketing to nurture, qualify, score, manage, and convert leads.
If you are currently using email marketing but would like to take your marketing activities to the next level then you do not want to miss this informative webinar. Download Today
Developing an Agile Lead Management Process
Your department spent countless hours and effort on your marketing campaigns, yet you are unable to show correct marketing ROI or achieve a closed loop reporting. Learn how to create a process and architecture in which the components work together and enable you to leverage the "intelligence" hidden by current system communication breakdowns and lack of processes. This webinar will set you on the path to creating seamless, effective demand generation architecture critical for supporting measured marketing SUCCESS. Download Today
How to craft a successful nurturing program
This webinar will provide you with the latest best practices recommendations as well as important information in creating a successful nurture campaign. The webinar covers campaign preparations including audience, attributes, actions, message, content, forms, landing pages, lists, flows, open and click rates, and deliverability. Download Today
Learn How to Set Goals and Achieve them with the One-Year Later Experience.
Violet Igolnikov, will introduce you to tools and resources that will make your vision and success a reality. The best news is that we all have these tools – we just need to know how to tap into and leverage them. Want to do more than just set goals? Attend the One-Year-Later session and learn how to ready yourself to ACHIEVE your goals. Download Today
Learn about the latest changes in sales. How to combat them, and how some of the latest technology can help you meet your quota.
The Internet has forever changed the way customers buy. They now rely on the Internet to inform them about new products and services. Sales people need to change from the "old school selling" to an "internet marketing" strategy to survive the new era of sales. Change the way you think about selling. Download Today
How to Select an eMail Marketing Tool / Marketing Automation System. What is it? Hot do you select one? What should you expect? What problems should you look for.
Virtual Events, the new lead generation tool in an integrated marketing strategy
Is Is a virtual event right for your organization? Learn what a virtual event is and how it works. Our virtual event expert Jena Barker will clue you in to all of the pieces, platforms and resources required to host one. Virtual events are a cost-effective, leading-edge tool you’ll want to know more about. Download Today
White Papers
Bringing Marketing Automation to the Fortune 5,000,000
Case studies and interviews with industry thought leaders to illustrate how SMBs can benefit from:
Integrating disparate marketing taks
Utilizing new tools to drive top line growth
Mitigating risks through the use of flexible, scalable systems
Shortening the automation learning curve
Optimizing B2B campaign management
10 STEPS TO Automate BtoB Marketing
This White Paper covers 10 of the most important steps companies will need to master in order effectively automate their marketing. Each step represents a progression in the phased approach and includes quick checklists highlighting the points companies will need to cover before moving on to completely ensuring that the lead has been effectively communicated from marketing to sales and then back to marketing again. In other words: closing the look. Download Today
Beyond Outsourcing - Telemarketing
Despite years of marketing maturation expectations from outsourcing still generate mixed results. A new model - known as "multisourcing" - offers an approach that promises to deliver the business outcomes you expect. Read about it here
When Seeing is Not Believing - Telemarketing
If you analyze 250 pieces of a 3,000 - piece puzzle, how confident will you be about the image it presents? This white paper explores the alignment of Mosaic Theory principles to marketing and sales knowledge and insight. Read about it here
5 Myths That Divide Marketing and Sales - Telemarketing
We explore several myths about why the gap between Marketing and Sales exists and how differing versions of the truth - about what to sell and to whom to sell it to - form the crux of the problem, as well as recommendations for narrowing the divide. Read about it here
The Search for Qualified Life - Telemarketing
While automation has made big contributions to improving lead management effectiveness, it is no substitute for the variable that matters most human contact. See why and how you can improve your revenue.
Articles
Making a business case for virtual events 
Why marketers and their companies should consider virtual events? The benefits are endless, virtual events are innovative, engaging, exciting, dynamic and most of all cost effective. There is no travel cost, travel time, booth set up, giveaways, shipping, paper collaterals, and the month’s long logistics and management of an event to deal with. Read all the reasons for using virtual events. Click here
Thinking of outsourcing your email marketing activities?
When is it a wise option? That would depend on several things such as tools, budget, average deal size, company size, timeframe, resources, size of database, complexity of systems and programs, and future activities planned. See how you could determine whether or not outsourcing is right for you. Click here.
The shift of the nurturer - Sales and Marketing
We all know that there is a problem between sales and marketing. Some organizations have less problems than others but in general there is a problem. Everyone always talks about what marketing should do and what sales should do to fix things in between these two departments but all the fixes are really just band aids. This is because no one ever looks at the underlying problems. Click here.
Lead Scoring at its best
You gather thousands of leads through online marketing, tradeshows, webinars, etc. Most of the times sales will cherry pick those they remember talking to and the rest, at best, will end up in your database. You invested thousands of dollars on these leads so it would be a shame not to get a return on your investment. Could lead scoring help ? What is lead scoring? Why should you do it? What works for most? Click here
What Should My Cost Per Lead Be? 
I believe that lead generation is the heart of marketing. All of your activities within marketing are done for the purpose of generating demand. Amongst all of the web activities, third party vendor, lead nurturing programs, branding activities, events and tradeshows, list buying, direct mail programs, and marketing through channels and alliances, what should your cost per lead be? Click here
Generation "O" Marketing
26861 Trabuco Rd. Suite E134
Mission Viejo, CA 92691
Phone: 949 945-7862
info@generationOmarketing.com 
American Management Association
American Management Association is a world leader in professional development, advancing the skills of individuals to drive business success.
AMA supports the goals of individuals and organizations through a complete range of products and services, including seminars, Webcasts and podcasts, conferences, corporate and government solutions, business books and research.
Organizations worldwide, including the majority of the Fortune 500, turn to AMA as their trusted partner in professional development and draw upon its experience to enhance skills, abilities and knowledge with noticeable results from day one. For more information, visit www.amanet.org
National Arts Marketing Project
Looking for creative ways to attract new and larger audiences? Seeking strategies to boost earned income? Trying to make the most of a shrinking marketing budget? You’ve come to the right place. ArtsMarketing.org is a wellspring of practical tips, creative ideas, and best practices to save time, reduce costs, and improve your marketing results.
SEOmoz.org
Serves as a hub for search marketers worldwide by providing education, tools, resources and paid services to help make every SEO the best they can be.
Their goal is to provide a high level of service and education to businesses and individuals so they can best leverage the unique reach of the Internet to increase visibility and achieve success. www.seomoz.org
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